Retail rental success in Muscat comes down overwhelmingly to footfall and visibility — a shop tucked away from the main frontage of a busy street or mall will struggle regardless of rent, while a well-positioned unit on a main road or inside an established retail cluster can support a meaningfully higher rent through the customer volume it generates. Ground-floor units in residential districts and dedicated retail strips in ITCs like Al Mouj Muscat both see active leasing demand, but for genuinely different reasons — one serves the surrounding neighbourhood, the other serves a more destination-driven customer base.
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